An Estonian word to describe charm, enchantment. 

HURM perfume is created using only certified organic ingredients. It is a bottle full of natural charm and smells variously on every human being - highlighting your uniqueness and charisma.

This is magical Estonia - the muse for the perfumes and the place where they are created. 

We donate 1% of every perfume purchase to an environmental organization. The organisation changes every 6 months. At the moment the organization receiving our donation is Euronatur, which protects large-scale natural landscapes as well as ecologically valuable cultural landscapes throughout Europe.

Recycling perfume bottles
Our perfume bottles are made of glass, as this is a very strong and durable material it gives us an opportunity to reuse it. Let's be responsible and friendly to mother nature! See more from here.